Every organization looks upon standing as an essential business asset that has to be constructed and protected and preserved so as to make certain that it enhances your brand value. That is the reason it is been observed that the firms use traditional areas of public and media relations for something known as online reputation management. It is all about protecting your organization from any type of reputational hazard. And today with the rise of social networking and the explosion of information online, it is now imperative to keep reputation with not only the media, stakeholders and regulating bodies but with the whole community of users.
Internet has made it easy for people to participate in conversations, share Views on varied topics online using social media channels such as Twitter, Facebook, various online forums, etc Your customers, employees, prospective clients are there talking your brand, submitting comments on various websites some positive some not.
You cannot have control on what they say about your products, services or your organization. They will be vocal in their opinions, whether you like it or not, and will mostly influence the decision of their prospective customers who opt to research your brand online. This can pose a good deal of reputational threats you will need to combat, requiring you to track your online presence attentively and handle it methodically.
Some run of the mill negative comment from a Person on Twitter Website Can go viral with tens of thousands of web users tweeting and submitting comments on it and thousands of others seeing it. Since the mainstream media pick up the information, people will begin blogging and posting comments on the exact same on social networking websites with the consequence that the negative comments will appear in Google search results for months to come.
As the saying goes it is better to be safe than sorry, companies should be ready with resources for online standing catastrophe. Practicing online reputation management by Hervé Larren means you are constantly watchful for signs of trouble and are well equipped to take care of any predicament linked to online branding. It is sensible to put plans and procedures in place so you could quickly react if your online reputation is under attack.
This is a process of following your clients closely online and Analyzing what they are saying about your products or services and then Engaging with the consumers by participating in the conversation. Online Reputation management functions as a warning system that permits you to monitor your online repute and act quickly if something be the matter. For example you can quickly respond to consumer complaints, online rumours and take steps to address malevolent or incorrect information about you which may be spreading across the net.